We've moved. Please note our new company address: Im Zwiesel 9, 92318 Neumarkt

Privacy policy

This privacy policy explains to you the type, scope and purpose of the processing of personal data (hereinafter referredto as "data") within our online offer and the associated websites, functions and contents as well as externalonline presences, such as our social media profile (hereinafter jointly referred to as "online offer"). Werefer to the definitions in art. 4 of the General Data Protection Act (GDPR) with regard to the terms used, such as "processing"or "controller".

Responsible person

Wolf-D. Koch
Im Zwiesel 9
92318 Neumarkt, Germany
email: wolf@lupine.de
Managing Director: Wolf-D. Koch
Link to imprint: https://www.lupine-shop.com/de/impressum

Types of data processed:

- User data (e.g. names, addresses).
- Contact information (e.g., email address, phone numbers).
- Content data (e.g. text input, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter also referred to as "users").

Purpose of processing

- Provision of the online offer, its functions and contents.
- Response to contact requests and communication with users.
- Security measures.
- Reach measurement/marketing

Terms used

"Personal data" refers to all information relating to an identified or identifiable natural person (hereinafter"data subject"); a natural person is regarded as identifiable, if he/she can be directly or indirectly identified,especially by means of association with an identifier such as a name, with an identification number, with location data,with an online ID (e.g. cookies) or with one or several special features reflecting the physical, physiological, genetic,psychic, economic, cultural or social identity of that natural person;

"Processing" means any operation carried out with or without the aid of automated procedures or any such seriesof operations in connection with personal data. The term is broad and covers virtually every aspect of dealing with data.

Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributedto a specific data subject without additional information, provided that this additional information is kept separatelyand is subject to technical and organisational measures ensuring that the personal data are not attributed to an identifiedor an identifiable natural person.

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluatecertain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that naturalperson"s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour,location or movements.

"Person/those responsible" refers to the natural or legal person, public authority, agency or any other bodywhich alone or jointly with others determines the purposes and means of the processing of personal data.

An "Order processor " is a natural or legal person, public authority, agency or other body that processespersonal data on behalf of the" responsible person.

Applicable legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentionedin the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and art.7 GDPR, the legal basis for processing for the fulfilment of our services and the execution of contractual measures aswell as for replying to enquiries is art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligationsis art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is art. 6 para.para. 1 lit. f, GDPR. In the event that vital interests of the data subject or another natural person require the processingof personal data, art. 6 para. 1 lit. d GDPR applies as the legal basis.

Security measures

In accordance with Art. 32 of the GDPR, we take appropriate technical and organisational measures to ensure a level ofprotection appropriate to the risk, taking into account the state of the art, implementation costs, the nature, scope,context and purposes of processing and the varying likelihood and severity of the risk to the rights and freedoms ofnatural persons.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controllingphysical access to the data, as well as the access, input, transmission, security of availability and its separation.Furthermore, we have established procedures that guarantee the exercise of data subject rights, deletion of data andreaction to data risks. Furthermore, we already consider the protection of personal data during the development or selectionof hardware, software and procedures, in accordance with the principle of data protection through technology design anddata protection-friendly presettings (Art. 25 GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing,transmit the data to them or otherwise grant them access to the data, this shall only take place on the basis of a legalpermission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance withArt. 6 Para. 1 lit. b GDPR is required for contract fulfilment), you have consented, a legal obligation provides forthis or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called "order processing contract",this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or ifthis occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, thisonly takes place if it occurs for the fulfilment of our (pre)contractual obligations, on the basis of your consent, onthe basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions,we process or leave the data in a third country only in the presence of the special requirements of Art. 44 ff. GDPR.This means, for example, processing is carried out on the basis of special guarantees, such as the officially recogniseddetermination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield")or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

Rights of the data subjects

You have the right to request confirmation as to whether the data concerned are being processed and to request informationabout these data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

According to Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction ofinaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively,to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.

You have the right to request that the data concerning you that you have provided to us be received in accordance withArt. 20 GDPR and to request their transmission to other persons responsible.

According to Art. 77 GDPR you have the further right to lodge a complaint with the competent supervisory authority.

Cancellation right

You have the right to revoke your consent according to Art. 7 3 Revoke GDPR with effect for the future.

Right to Object

You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. The objectionmay be lodged in particular against processing for direct marketing purposes.

Cookies and right of objection to direct advertising

Cookies are small files that are stored on the user's computer. Different data can be stored within the cookies. A cookieis primarily used to store information about a user (or the device on which the cookie is stored) during or after his/hervisit to an online offering. Temporary cookies, "session cookies" or "transient cookies", are cookiesthat are deleted after a user leaves an online offer and closes his/her browser. For example, the content of a shoppingcart in an online shop or a login Status can be stored in a cookie of this nature. Cookies are referred to as "permanent"or "persistent" if they remain saved even after the browser is closed. For example, the login status can besaved if users visit it after several days have passed. Likewise, the interests of users may be stored in a cookie ofthis nature and used for range measurements or marketing purposes. Third-party cookies" are cookies that are offeredby providers other than the responsible person who operates the online offer (otherwise, if the only cookies are runby the responsible person, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and clarify this within the framework of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option inthe system settings of their browser. Cookies already saved can be deleted in the system settings of the browser at anytime. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services,especially in the case of tracking, via the US sitehttp://www.aboutads.info/choices/ or the EU sitehttp://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in thebrowser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 GDPR. Unlessexpressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer requiredfor their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data isnot deleted because it is necessary for other and legally permissible purposes, the processing of the data will be restricted.This means that the data are blocked and not processed for other purposes. This applies, for example, to data that mustbe retained for commercial or tax reasons.

In particular, pursuant to legal requirements in Germany, storage lasts for 10 years pursuant to " 147 para. 1AO, 257 Abs. 1 No. 1 and 4, Abs. 4 HGB (commercial law) (books, records, management reports, accounting records, tradingbooks, documents relevant for taxation, etc.) and 6 years in accordance with " 257 Para. 1 No. 2 and 3 para. 4 HGB(commercial letters).

In particular, pursuant to legal requirements in Austria, storage lasts for 7 years in accordance with " 132 para.1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure,etc.), for 22 years in connection with properties and for 10 years for documents in connection with electronically providedservices, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States and forwhich the Mini-One-Stop-Shop (MOSS) is used.

Business processing

Additionally we process
- Contract data (for example, contract object, duration, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customercare, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the context of the order processes in our online shop to enable them to selectand order the selected products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data and the persons affectedby the processing include our customers, interested parties and other business partners. The processing takes place forthe purpose of providing contractual services in the context of operating an online shop, billing, delivery and customerservices. We use session cookies for storing the contents of the shopping cart and permanent cookies for storing thelogin status.

The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally requiredarchiving) GDPR. The information marked as necessary is required to establish and fulfil the agreement. We disclose thedata to third parties only within the framework of delivery, payment or within the framework of legal permits and obligationsto legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfilmentof the contract (e.g. at the customer's request upon delivery or payment).

Users can optionally create a user account, where they can view their orders in particular. During the registrationprocess, the required information will be communicated to the users. The user accounts are not public and cannot be indexedby search engines. If users have terminated their user account, their data with regard to the user account will be deleted,subject to their retention, for commercial or tax reasons, according to Art. 6 Para. 1 lit. c GDPR. Data in the customeraccount remain up to its deletion with subsequent archiving in the case of a legal obligation. It is up to the usersto save their data before the end of the contract if they have given notice of termination.

When registering, re-registering and using our online services, we store the IP address and the time of the respectiveuser action. The data are stored on the basis of our legitimate interests as well as the user's protection against misuseand other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursueour claims or there is a legal obligation to do so in accordance with the law. Art. 6 1 lit. c, GDPR.

Deletion takes place after the expiration of statutory warranty and comparable obligations, the necessity of the storageof the data is checked every three years; in the case of statutory archiving obligations deletion takes place after theirexpiration (end of commercial law (6 years) and tax law (10 years) storage obligation)

External payment service providers

We use external payment service providers through their platforms users and we can make payment transactions (e.g., eachwith a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna(https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay(https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html),American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

Within the framework of the fulfilment of contracts, we appoint the payment service providers on the basis of Art. 6para. 1 lit. b, GDPR). In addition, we employ external payment service providers on the basis of our legitimate interestsin accordance with. Art. 6 1 lit. f. GDPR to provide our users with effective and secure payment options.

The data processed by the payment service providers includes inventory data such as name and address, bank data suchas account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information.This information is required to execute the transactions. However, the data entered will only be processed and storedby the payment service providers. This means that we do not receive any account or credit card related information, butonly information regarding payment confirmation or failure. The data may be transferred by the payment service providersto credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer tothe terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment serviceproviders, which can be accessed within the respective websites or transaction applications, apply. We refer to thesealso for the purpose of further information and assertion of rights of revocation, information and other interested parties.

Administration, financial accounting, office organization, contact management

We process data within the framework of administrative tasks as well as the organisation of our company, financial accountingand compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providingour contractual services. The bases of processing are art. 6 para. 1 lit. c. GDPR, art. 6 para. 1 lit. f GDPR. Customers,prospective customers, business partners and website visitors are affected by the processing. The purpose of and ourinterest in the processing lies in the administration, financial accounting, office organisation, archiving of data,namely, tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services.The deletion of data with regard to contractual services and contractual communication corresponds to the tasks specifiedin these processing activities.

In this regard, we disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors,as well as other fee offices and payment service providers.

Furthermore, we store information regarding suppliers, event organisers and other business partners on the basis ofour business interests, e.g. for the purpose of making contact at a later date. In principle, we store this data, whichis mainly company-related, permanently.

Business analyses and market research

In order to operate our business economically, to be able to recognize market tendencies, wishes of the contracting partiesand users, we analyze the data available to us to business transactions, contracts, inquiries, etc.. We process inventorydata, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Para. 1 lit. f. GDPR,whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of ouronline offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. We can includethe profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increasethe user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and arenot disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or made anonymous upon user termination, otherwiseafter two years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinationsare prepared anonymously wherever possible.

Registration function

Users can create a user account. Within the scope of registration, the required mandatory information will be communicatedto users and, on the basis of Art. 6 para. 1 lit. b GDPR for the purpose of providing the user account. The processeddata includes in particular the login information (name, password and an email address). The data entered during registrationwill be used for the use of the user account and its purpose.

Users may be notified by email of information relevant to their user account, such as technical changes. If users havecancelled their user account, their data will be deleted with regard to the user account, subject to a statutory retentionobligation. It is up to the users to save their data before the end of the contract if they have given notice of termination.We are entitled to irretrievably delete all user data stored during the contract duration.

As part of the use of our registration and login functions as well as the use of the user account, we store the IP addressand the time of the respective user activity. The data are stored on the basis of our legitimate interests as well asthe user's protection against misuse and other unauthorized use. A transfer of this data to third parties does not takeplace in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation in accordancewith. Art. 6 1 lit. c, GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other posts, their IP addresses can be stored on the basis of our legitimate interests withinthe meaning of Art. 6 1 lit. f. GDPR for 7 days. This takes place for our security, in case someone leaves illegal contentsin comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves could be prosecutedfor the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. Art. 6 1 lit. f. GDPR toprocess user information for spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for theirduration and to use cookies to avoid multiple votes.

The data provided in the context of comments and contributions will be permanently stored by us until the user objects.

Comment subscriptions

Users may subscribe to subsequent comments with their consent in accordance with Art. 6 1 lit. a GDPR. Users will receivea confirmation email to verify that they are the owner of the email address they entered. Users can unsubscribe fromongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options.For the purpose of providing proof of user consent, we store the time of registration together with the IP address ofthe users and delete this information when users unsubscribe from the membership.

You can cancel your membership subscription at any time, i.e. revoke your consent. We may store the email addressesthat have been unsubscribed for up to three years on the basis of our legitimate interests before we delete them in orderto be able to prove a previously given consent. The processing of these data is limited to the purpose of a possibledefence against claims. An individual application for deletion is possible at any time, provided that at the same timethe former existence of consent is confirmed.

Contacting us

When contacting us (e.g. by contact form, email, telephone or via social media), the user's details for the processingof the contact enquiry and its handling according to the terms and conditions of this agreement are processed. Art. 61 lit. b) GDPR. User information can be stored in a Customer Relationship Management System ("CRM System")or comparable request organisation.

We delete the enquiries if they are no longer necessary. We review this requirement every two years; the statutory archivingobligations also apply.


The following notes are about our newsletter, its content and procedures regarding registration, distribution and statisticalevaluation. They also explain your right to appeal. By subscribing to our newsletter, you agree to receive the newsletterand to the described procedures.

Content of the newsletter: We send newsletters, emails and other electronic notifications containing advertising information(hereinafter "newsletters") only with the express consent of the recipient or with legal permission. If registrationfor the newsletter involves a concrete description of its content, then this description is the basis on which the useragrees to receive the newsletter. In addition, our newsletters contain information about our services and us.

Double opt-in and logging records: Subscription to our newsletter takes place using a process known as double opt-in.This means that upon registration, you will receive an email requesting confirmation of the subscription. The confirmationis required to ensure that no one else subscribes using your email address. A record of subscriptions to the newsletteris kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscriptionand confirmation as well as the relevant IP address. Any changes to the data registered with MailChimp will also be recorded.

Subscription details: To subscribe to the newsletter, simply enter your email address. Optionally, we ask you to entera name for the newsletter, so that we can address you personally.

The newsletters are dispatched and their performance measured on the basis of the recipients' consent in accordancewith Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Art. 7 para. 2 No. 3 UWG or, if consent is not required,on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. GDPR in conjunction withArt. 7 para. 3 UWG (Law against unfair competition).

The registration procedure is recorded on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit.f GDPR. We strive toward a user-friendly and secure newsletter system that serves both our business interests and theexpectations of our users and also allows us to provide proof of consent.

Cancellation/revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent.You will find an "unsubscribe" link at the end of each newsletter. We may store the email addresses that havebeen unsubscribed for up to three years on the basis of our legitimate interests before we delete them in order to beable to prove a previously given consent. The processing of these data is limited to the purpose of a possible defenceagainst claims. An individual application for deletion is possible at any time, provided that at the same time the formerexistence of consent is confirmed.

Newsletter - MailChimp

The newsletter is sent via "MailChimp", a newsletter distribution platform of the US provider Rocket Science Group,LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping serviceprovider can be viewed here:https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the PrivacyShield Agreement and thus offers a guarantee to comply with the European data protection level.(https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is assigned on the basis of our legitimate interests in accordance with. Art. 6 1lit. f GDPR and an Order Processing Agreement in accordance with. Art. 28 para. 3 p. 1 GDRP.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e without assignment to a user,to optimize or improve their own services, e.g. for the technical optimization of shipping and the presentation of newslettersor for statistical purposes. However, the service does not use the recipient data of our newsletter to approach recipientsdirectly nor do they pass the information on to third parties.

Newsletter - Performance Measurement

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server whenopening the newsletter from our server, or if we use a shipping service provider. During the download, technical informationsuch as your browser and operating system, as well as your IP address and the time of the download, are collected.

This information is used for technical improvement of the service, as technical data or target group data can be analysedaccording to their reading behavior, their download locations (identifiable through IP addresses) or download times.Statistical data collection also includes an analysis of when the newsletters are opened and which links are clickedupon. For technical reasons, this information can be assigned to the individual newsletter recipients. Neither we northe shipping provider (if involved) are interested in watching the behaviour of individual users. Data analysis is usedto recognize patterns in the reading behaviour of users, and to adapt contents accordingly or send different contentaccording to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscriptionmust be cancelled.

Hosting and email delivery

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity,storage space and database services,email delivery, security services and technical maintenance services that we usefor the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data,metadata and communication data of customers, potential customers and visitors to this online offering on the basis ofour legitimate interests in an efficient and secure provision of this online offering according to Art. 6 1 lit. f GDPRin conjunction with Art. 28 GDPR (Ending order processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1lit. f. of the GDPR regarding each access to the server on which this service is located (known as server log files).Access data includes the name of the requested website, file, date and time of access, amount of data transferred, notificationof successful retrieval, browser type along with version, the operating system of the user, referrer URL (previouslyvisited), IP address, and the requesting provider.

Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud)and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the relevantincident has been finally clarified.

Google Analytics

We use so-called social plugins ("plugins") provided by the social network Facebook, which is operated by FacebookIreland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), on the basis of ourlegitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within themeaning of art. 6 para. 1 lit. f. GDPR). Google uses cookies. The information generated by the cookie about the user'suse of the website's online offerings is generally transmitted to and stored on a Google server in the USA.

Google has become subject to the Privacy Shield agreement, thereby offering a guarantee of compliance with Europeandata protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)

On our behalf, Google will use this information to evaluate the use of our online offering by the user, to compile reportson the activities within this online offering and to provide us with other services related to the use of this onlineoffering and the internet. Pseudonymous usage profiles of users may be created from the processed data in this respect.

We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is shortenedby Google within the member states of the European Union or in other countries that are party to the Agreement on theEuropean Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortenedthere.

The IP address sent by your browser will not be connected with other data from Google. The user may refuse the use ofcookies by selecting the appropriate settings in their browser; the user can also prevent Google from collecting thedata generated by the cookie regarding your use of the contents data and the processing of this data by Google by downloadingand installing the browser plugin available via the following link:http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data use by Google, setting and objection options, can be found in Google's data protection policy(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google(https://adssettings.google.com/authenticated).

Users' personal data will be deleted or made anonymous after 14 months.

Online social media presence

We maintain online presences within social networks and platforms in order to communicate with active customers, interestedparties and users and to inform them about our services. When accessing the respective networks and platforms, the termsand conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networksand platforms, e.g. write articles on our websites or send us messages.

Integration of services and content from third parties

Within the framework of our online offers, we use so-called social plugins ("plugins") provided by the socialnetwork Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland("Facebook"), 1 lit. f. GDPR) we include content or service offerings of third parties so that we can incorporatetheir content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always presupposes that the third-party providers of this content can see the IP address of users, since withoutthe IP address they would not be able to send the content to the users' browsers. The IP address is therefore necessaryin order to display this content. We strive only to use content from providers who use the IP address to deliver content,and for nothing else. Third-party providers may also use "pixel tags" (invisible graphics, also known as "webbeacons") for statistical or marketing purposes. The "pixel tags" enable the analysis of information suchas the traffic of visitors on the pages of this website. The pseudonymous information may also be stored in cookies onthe user's device and may include technical information about the browser and operating system, referring websites, visitingtime and other information about the use of our online offering. It may also be linked to such information from othersources.


We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York,New York 10011, USA. Privacy policy:https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=en) or Google's settings for data use for marketing purposes (https://adssettings.google.com/.).


We integrate videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View,CA 94043, USA. Privacy policy:https://www.google.com/policies/privacy/, opt out:https://adssettings.google.com/authenticated.

Google ReCaptcha

We integrate the function for detecting bots, for example, when entering into online forms ("ReCaptcha") of theprovider: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy:https://www.google.com/policies/privacy/, opt out:https://adssettings.google.com/authenticated.

Google Maps

We integrate maps of the service "Google Maps" of the provider Google LLC, 1600 Amphitheatre Parkway, MountainView, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which,however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices).The data can be processed in the USA. Privacy policy:https://www.google.com/policies/privacy/, opt out:https://adssettings.google.com/authenticated.

Using Facebook social plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offerwithin the meaning of Art. 6 para. on the basis of our legitimate interests (i.e. interest in the analysis, optimizationand economic operation of our online offer within the meaning of art. 6 para.1 lit. f. of the DSGVO). The plugins candisplay interaction elements or content (e.g. videos, graphics or text contributions) and are identified by a Facebooklogo (white "f" on a blue tile, the term "Like", or a "thumbs up" sign) or by the phrase"Facebook social plugin". The list and the appearance of Facebook social plugins can be viewed here:"https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protectionlaw (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user accesses a feature of these online offerings that contain such a plug-in, his/her device establishes a directconnection to Facebook's servers. The content of the plugin is transmitted by Facebook directly to the user's deviceand integrated into the online offer. Pseudonymous usage profiles of users may be created from the processed data inthis respect. We therefore have no influence on the scope of the data which Facebook collects using this plugin and informyou according of our knowledge.

By including the plugin, Facebook receives the information that a user has accessed the corresponding page of the onlineoffer. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact withthe plug-ins, for example, if you click the Like button or write a comment, the corresponding information is transmittedfrom your browser directly to Facebook and stored there. If you are not a member of Facebook, there is still the possibilitythat Facebook will receive your IP address and store it. According to Facebook, in Germany, only an anonymized IP addresswill be stored.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as the relatedrights and settings options to protect the privacy of users, please see Facebook's privacy policy:https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him/her via this online offer and linkit to his/her membership data stored on Facebook, s/he must log out of Facebook before using our online offer and deletehis/her cookies. More settings and ways to revoke permission to use your data for advertising purposes are availablein your Facebook profile settings:https://www.facebook.com/settings?tab=ads or via the US pagehttp://www.aboutads.info/choices/ or the EU pagehttp://www.youronlinechoices.com/. The settings are not dependent of platform, i.e. they are applied to all devices,such as desktop computers or mobile devices.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke